Now you have the ability to communicate with potential clients and interact by Call to Actions and Landing Pages at anytime day or night without making them phone.
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All promotions are directed back to the IPW allowing for the monitoring of the performance of the various promotions thus ensuring the effectiveness of the marketing.
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This requires you to be able to monitor all the leads and nurturing them to a stage that you are confident in their interest in your property and are prepared to buy.
Read more about the targeting in a new form
Up until now, the main way of achieving that, is by getting them to phone or email you. The only problem with this is that people are searching at night and can't contact you and are wanting the information, not tomorrow but NOW. In the mean time, they may be attracted to another property and you could lose them without knowing who they were.This is where CALL TO ACTIONS (CTA) come in to play. They are usually just buttons with click here for the information. But they could be such items as QR Codes which, unfortunately, have not been used in the best way in real estate. Another example could be the SMS code. But the purpose of these are not to send them to a contact page or an advertisement, you want to do the following:
All your communications are being tracked and recorded for vendor information as proof as to effort you have put into the sale.
W P (Barry) Osborne
Brands Marketing (Australia) Pty Ltd